What is “SSL” (Secure Sockets Layer) ? This is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
Google see’s this as an important feature, so website with this will rank higher than those that don’t.
It also shows your clients that security and privacy is important to you, unlike other providers we don’t charge for this, its all inclusive.